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Leo Burnett wins TAT deal

Advertising firm Leo Burnett has won a Bt30-million bid to run advertising and public-relations campaigns for the Tourism Authority of Thailand in the domestic market.

Published on October 20, 2007



Deputy TAT governor for marketing communications Suraphon Svetaereni yesterday said the e-bidding result showed that Leo Burnett was the winner.

Leo Burnett, Saatchi and Saatchi, and Fareast DDB submitted their pricing bids through the electronic system.

The TAT plans to sign a contract with Leo Burnett early next month.

On Octorber 29, the agency will choose another company to handle the overseas campaign at a cost of Bt140 million. Leo Burnett and McCann-Erickson are shortlisted for the e-bidding.

PTT plays host

PTT will host Asia Pacific Natural Gas Vehicles Association (ANGVA) 2007, the body's biennial conference and exhibition. It hopes the international event will promote Thailand's NGV industry and the group's image as an international player.

Senior executive vice president Chitrapongse Kwangsukstith said more than 120 exhibitors from 25 countries had confirmed their participation. A seminar will also present the views of Toyota and Daimler Chrysler on the outlook for NGV car production in Thailand and Asia.

The event will take place from November 27-29 at the Bangkok International Trade and Exhibition Centre (Bitec).

ANGVA was established to promote NGV in the region. It now has 41 member companies from 21 countries.

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