
"Following the 'My Image My Canon' campaign earlier this year, Canon has continued to introduce innovative products in the form of input and output devices and photography and printing equipment, to meet the needs of consumers in all segments," said Warin Tantipongpanich, senior director and general manager for consumer imaging and information division of Canon Marketing (Thailand).
Throughout the year, Canon has employed a dynamic marketing strategy that approaches consumers where they live and work.
"The feedback we've received has been very satisfying. We are certain that Canon's sales volume will reach our target of Bt2 billion by the end of 2007, especially in the compact digital camera segment, which has grown by 20 per cent percent compared to the same period last year," Warin said.