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Canon launches 14 new products

Canon has launched 14 new digital products, expecting to reap the annual sale target of Bt2 billion at the end of this year.



 Included in Canon's 14 latest allstar squad are IXUS 860 IS, IXUS 950 IS and IXUS 960 IS; PowerShot G9, PowerShot SX100 IS, PowerShot A720 IS, PowerShot A650 IS ??? PowerShot S5IS; three of HD video camcorders including HR10, HG10 and HV20; and three Selphy photo printers, which are CP740, CP750 and ES2.

 "Following the 'My Image My Canon' campaign earlier this year, Canon has continued to introduce innovative products in the form of input and output devices and photography and printing equipment, to meet the needs of consumers in all segments," said Warin Tantipongpanich, senior director and general manager for consumer imaging and information division of Canon Marketing (Thailand).

 Throughout the year, Canon has employed a dynamic marketing strategy that approaches consumers where they live and work.

 "The feedback we've received has been very satisfying. We are certain that Canon's sales volume will reach our target of Bt2 billion by the end of 2007, especially in the compact digital camera segment, which has grown by 20 per cent percent compared to the same period last year," Warin said.


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