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Phatra Insurance taps into the traveler market

To beef up its traveler market, Phatra Insurance Co Ltd partnered with iS Media Co Ltd to offer its travel insurance via the latter's 382 web payphones at Suvarnabhumi International Airport.

"We have always wanted to sell our travel insurance in the airport, but our partner [Kasikorn Bank] has no ATMs there," said Wasit Lamsam, Phatra's first senior vice president.

Banking on strong awareness of travel insurance among foreign tourists, Wasit is looking at Bt10 million from premiums this year or about 200 hundred transactions from the approximately 100,000 travelers passing through the airport terminal daily.

- The Nation

Ki Nan Tsui

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Phatra Insurance taps into the traveler market

To beef up its traveler market, Phatra Insurance Co Ltd partnered with iS Media Co Ltd to offer its travel insurance via the latter's 382 web payphones at Suvarnabhumi International Airport.

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