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Published on September 10, 2007

Silkspan, the country's only online financial supermarket, offers retail products and services from more than 30 financial institutions, including banks, non-bank companies, insurance firms and asset-management companies.

Borrowers can shop for credit-card loans, personal loans, home loans, SME loans, life and non-life insurance and mutual funds. Other financial services, such as debt transfers and auto-leasing, are also available.

Silkspan makes it easy to research the various financial products and services of many financial institutions and compare conditions, as well as the product character of each lender, at one location.

The website is updated with the latest products and promotions.

Beside mining the website for financial information, customers can apply for loans. Silkspan will contact customers within five minutes of applying.

Besides providing customers with both convenience and time-saving, the company insists that customers can have confidence in its security system.

The online service firm is paid by the 30-plus financial institutions that list their products on its website.

The e-market attracts some 100,000 visitors per day, and it processes about 20,000 applications per month, of which 3,000-4,000 are approved.

The website provides a credit-advisory service that calculates the monthly instalment and chances of loan approval for each customer.

To use the service, loan applicants only have to fill out their personal information, such as occupation, monthly income and mobile phone number, and choose the loan product.

The system can recommend appropriate products in line with their qualifications. In case one product is not approved by banks, the website will give suggestions for other products.

If customers want more details and assistance, they can use the company's call centre from 9am-8pm Monday to Friday and 9am-6pm on weekends. However, the service is available 24 hours a day in case Silkspan staff have to contact customers.

The website also contains a library with articles on financial tips and financial discipline.

The seven-year-old company has registered capital of Bt5 million and about 100 employees.

Somruedi Banchongduang

The Nation