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Published on September 1, 2007

Notably, instant noodles are among the few local brands that have captured the hearts of consumers.

Throughout Asia, Nokia and Sony are on the top-five list. The others on the top-10 list are Colgate, Coca-Cola, Panasonic, Honda, 7-Eleven, Samsung, Nestle and Adidas. Notably, all are consumer-product brands, except Honda.

The survey was completed by media, advertising and marketing publication Media magazine, together with regional brand consultancy Asian Integrated Media and global market research company Synovate. This is the fourth year of the survey.

"It continues to highlight the local and global brands that are able to break through the clutter and stand apart from the crowd," said Asian Integrated Media executive director Peter Jeffery.

Tim Waldron, managing director of Haymarket Media Asia, the publishers of Media, said by giving companies the information needed to assess regional marketing trends, the survey was a tribute to the teams that had found the right formula for the right time, propelling their

product or service into the hearts and minds of Asian consumers.

The complete list was sent to Media subscribers on August 24.

The list is based on a proprietary survey conducted by Synovate for Asian Integrated Media in association with Media. Nine markets were included in this fourth round of the survey: China, Hong Kong, Taiwan,

the Philippines, Thailand, Malaysia, Singapore, India and Indonesia.

Synovate interviewed people aged 15-64, with sample sizes per market of 500, except for China and India, where the sample was 750 across three and four top-tier cities, respectively. The survey covered 12 major product and service categories: alcohol and cigarettes; financial services; automotive; health; retail; food; beverages; cameras and electronic goods; personal/business equipment and services; telecommunications; travel and leisure; and baby products, household products, toiletries and cosmetics. In total, 84 subcategories were covered in this year's survey.

The Nation