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Published on August 24, 2007

Dutchmill has invested Bt100 million to promote lactobacillus, used as a main ingredient in its products, to convey that it is the brand for good health. It has also launched a marketing campaign, featuring opportunities for Dutchmill's customers to win gold "Lacto" and other prizes worth more than Bt1 million until October 31.

It plans to build awareness via advertising through various channels and marketing activities. At the same time, it will join with the National Cancer Institute of Thailand to make consumers aware of colon disease, which lactobacillus can help prevent.

Business in VietNam

Companies set for EWEC Week

About 200 businesses from 11 countries will join the East-West Economic Corridor (EWEC) Week 2007 to be held in central Da Nang city and Quang Tri and Thua Thien-Hue provinces from August 27 to September 2, the Vietnam News Agency reported.

Da Nang will host the main events, including a forum on investment, trade and tourism in the EWEC, an international fair, and culture and sports events, the organising board announced this week.

EWEC is one of the main components of the Agreement on Cooperation for Sustainable Development of the Mekong River Basin, signed by Vietnam, Laos, Thailand and Burma.

Publishing sector

Watana Phanit misses out on RP deal

A Singaporean firm has bagged a 200-million-peso (Bt147 million) contract to print English textbooks for public elementary and secondary schools across the Philippines, Education Secretary Jesli A Lapus has announced. Alkem Company "won one of the four lots that were bid out in May", Lapus said in an interview.

He said local companies like Vibal Publishing House and Rex Bookstore, as well as Vibal's foreign partner, Watana Phanit Printing & Publishing of Thailand, had failed to win any of the lots.

The Department of Education "will repeat the bidding for the failed lots (worth over PP1 billion), but based on new bid documents and new rules", Lapus added. - Philippine Daily Inquirer, Asia News Network