• 
• 

Published on August 18, 2007

Chairman Disnadda Diskul said yesterday that the event, which runs until Sunday, was showcasing new and exciting ideas for the meetings and incentives market along with an overview of the MICE industry here.

The event aims to strengthen the relationship among MICE personnel consisting of more than 90 corporate-meeting planners from leading corporations in Hong Kong, China, Russia, the US, UK, Australia, India, Singapore, Malaysia and Pakistan.

These key personnel are visiting the world-class conference venues in Bangkok and Hua Hin that demonstrate full potential to support activities of the over 40 members of meetings and incentives market.

They are also participating in the MICE Summit and joining the tabletop presentation with the Thailand Incentive and Convention Association to explore opportunities between buyers and sellers.

"Overall, the meetings and incentives industry has shown constant growth of 20-25 per cent a year. The number of MI visitors has risen by 25 per cent from225,000 persons in 2005 to 270,000 last year," he said.

Travel to japan: Autumn offer

United Airlines is offering a Bt9,500 round trip from Bangkok to Tokyo during a season when many visitors think Japan is most beautiful.

"With the vivid colours of autumn just around the corner, now is the perfect time to visit Japan," Eric Wilson, country general manager, said yesterday. "Japan makes a great vacation choice for residents of Thailand who are now beginning to think about their October holiday plans."

The discounted economy fare is valid for travel from August 27-November 15.

United has daily departures from Suvarnabhumi Airport at 6.50am that land at Narita International Airport at 3pm. The return flight departs at 6.30pm and arrives at 11.10pm.

Drinks: Coke campaign

Coke's new TV commercial celebrating how we can be "different" but still "one" was launched yesterday to promote positive attitudes among all Thais while celebrating their differences.

With a budget of Bt20 million, the new spot is expected to reach more than 80 per cent of Coke's target audience across the country within one month.

"We want the 'For Everyone' campaign to inspire a feeling of solidarity among Thais and to promote a sense of optimism," said Chuenhathai Vuntanadit, region marketing director for Coca-Cola (Thailand) Ltd.

"We're all different, in personality, in appearances, in beliefs, but at heart all Thais are one because we all are Thai."