• 
• 

Published on August 16, 2007

The programme will cover computers in different specifications, all with Window Vista and Microsoft Office 2007 that best suits buyers' needs.  Computers with the Right PC label are now available in retail stores and IT malls nationwide until the end of 2007.

Patama Chantaruck, managing director of Microsoft (Thailand) said that 'The Right PC' campaign is a new approach for consumers in buying a PC. That means a computer that suits customers' needs and is complete with the appropriate software.  "We are eager to work with our OEM partners in this campaign to benefit every party including OEM partners, retail stores and consumers.  All parties have an important role to play in helping to create a healthy IT ecosystem that will benefit both the individual user and the country as a whole."

Initiated by Microsoft (Thailand), 'The Right PC' campaign aims to guide customers on what computer and software that best suits their needs.  Microsoft defines computer users as being in three categories - education, entertainment and business.  The individual Right PC stickers are highly visible and in line with the aim of the campaign to assist consumers in buying a good value computer with appropriate software at a reasonable price.

Thitakorn Ussayaporn, OEM director of Microsoft (Thailand) said that in the past consumers might have been confused when shopping for a computer and tended to choose a computer inappropriate for their needs.  They might have even been a victim of counterfeit software that later would damage their computers.  Microsoft believes that encouraging OEM partners to insist on preloaded software in both desktop and laptop computers will create confidence for consumers.  Moreover, the Right PC campaign makes it easier for retail stores to advise their customers on buying a PC.

Apart from the labels, the Right PC campaign has two other elements to help customers in selecting an appropriate computer.  They are IKUWE Card and the 100 Right PC Sales Champions.

IKUWE Card or I Know You Well Enough Card is a card with 10 questions about consumers' behaviour in computer use.  The answers will help end users in deciding which computer and software best suits their needs whether Education, Entertainment or Business.  The IKUWE Card is now available for customers at retail stores and IT centers throughout the country.  For more information on the campaign, IKUWE Card, list of computers and specification from partners who joined the campaign and retail stores, customers are invited to visit www.rightpc.in.th.

Microsoft also recently held a "100 Right PC Sales Champions" training programme involving a hundred specially selected nationwide retail shop assistants.  The programme was designed to school participants in understanding customers' needs by using IKUWE Card.  These 100 Right PC professional consultants are assigned to provide information of Microsoft products and services including benefits in owning appropriate software.

In the pilot period of the campaign, Microsoft (Thailand) is working with leading computer manufacturers Acer, HP, SVOA and Toshiba to offer a variety of computers suitable for all target groups of end users.  End users will find it easier in choosing a computer that fits their needs and gain the benefit of owning a PC in the Right PC campaign.