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Published on August 15, 2007

"To be among the top three players, we aim to increase our share from 6 per cent currently to more than 10 per cent in five years," Chanit Suwanparin, general manager for marketing, said yesterday.

Vitamilk Champ, the company's flagship brand, is now sixth while the top three enjoy about 10 per cent each, he said.

The market is quite competitive as children and parents face a wider choice and are more selective in seeking the best product for them in value for money, flavour and value-added benefits, Chanit said.

"Ready-to-drink milk has been recognised by parents as a necessary product and it has not felt any impact from the economic difficulties," he said.

The market expanded by 7 per cent in the first seven months of the year compared to the same period last year. However, Vitamilk Champ managed to grow by 46 per cent thanks to its redesigned packaging.

Green Spot (Thailand) yesterday launched Vitamilk Champ with pumpkin.

"We have seen kids addicted to computer games and that will hurt their eyesight and may lead to visibility problems in the future. The new Vitamilk Champ with pumpkin will help improve their eyesight and visibility with vitamin A," Chanit said.

Kwanchai Rungfapaisarn

The Nation