Commerce pushes for more juice consumption

"Thais consume 3 litres of fruit juices per annum on average, or a total of 190 million litres. We aim to push the average to 3.5 litres per head or a total of 220 million litres within 3 years. This will help reduce oversupplies of fruits," Siripol said.

 To achieve the goal, the Commerce Ministry has hosted demonstrations of juice making, based on a variety of fruits especially durian, mangosteen and rambutan. Siripol said that the juices have received warm welcome.

 The Commerce Ministry has also approached public agencies and private companies, including restaurants and hotels to serve locally-made fruit juices at their meetings or seminars and introduce fruits-incorporated dishes.

 Fruit farmers have been crying foul for the extraordinarily low prices of their output.

- The Nation