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Cheaper not to be green

Thai society has not been drawn to the "green label" even 15 years after the idea was introduced by the Thailand Business Council for Sustainable Development (TBCSD) to promote environment-friendly products and services.

Published on August 5, 2007



A TBCSD survey of public opinion on environmental issues found that most Thais do not use environmentally-friendly products due to the perception they are costlier, said executive member Chaiyod Bunygidj.

"Most Thai people still think that green products are expensive; in fact, they are only a little bit more expensive - just a 5-per-cent increase. That's why Thais do not want to buy them, even though they could save our environment," Chaiyod said.

The "green label" project was launched in 1992 to raise environmental awareness in Thai society, particularly among individuals and cooperatives. The project was endorsed by the 1995 Earth Summit and it was hoped it would be a tool for sustainable economic, social and environmental development.

Twenty-five companies joined the campaign, but only the Siam Cement Group is followed the guidelines by using green products.

TBCSD and the Ministry of Industry have so far approved "green" labels for 152 products and services from 32 companies. These are already in the market, such as refrigerators, air conditioners, stationery and petrol stations.

"We still need cooperation from many sectors to save our environment by using and promoting the green label to the public," Chaiyod said.

TBCSD will hold an environmental exhibition called "Living 24 hours a day with green products" at the Thailand Environment Institute, Muang Thong Thani, on August 8-9. More than 40 organisations will participate .

Pongphon Sarnsamak

The Nation


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