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Published on August 5, 2007

Captured by Chira Wichaisuthikul, the seven models are dressed minimally in either white

T-shirt or dresses by Playground and are posed in such a way as to suggest simple steps to reduce pollution.

Model Martin Morrie sports a fabric bag on her head to remind shoppers to use reusable bag rather than the ubiquitous plastic ones while actress Areeya Sirisoda adopts a sexy pose to suggest replacing ordinary light bulbs with compact fluorescents.

Actress Janjira JuJaeng says we should unplug any home appliances we don't use, as this can reduce the typical family's carbon dioxide emissions by nearly 10 per cent. Meanwhile, model Waraluck Vanichkul is spotted with a bike to indicate we should drive less and think about the route before setting off, of better still walk or bike it, as these simple actions can reduce global warming pollution to zero.

Rungsima Kasikranund, editor-in-chief of Elle Decoration, holds two rubbish bags, urging us to sort our garbage into categories - putting aside paper, glass, plastic and aluminium cans that can be recycled. Actress Lalita Sasiprapha pours water on potted plants to ask for more action on planting tress. Trees planted in and around your residences can provide much-needed shade in the summer, reducing energy bills and fossil fuel use while one tree can soak up as much as one ton of carbon.

Instead of using plastic water bottles, Jewellery designer ML Rojanathorn na Songkla indicates that we should use glass, as that can be recycled. One plastic water bottle takes about 1,000 years to decompose.

A Playground's T-shirt costs Bt350, the dress goes for Bt450 and the fabric bag sells for Bt500 or get it free if spending Bt3,500. Each customer also receives seeds for planting.

The Nation