"I Do For You" to be on air

Actor Chethawut Watcharakun and his wife model Vanokchanant will be invited as guests of the new reality game show "I Do For You".

More than Bt100 million of investment will be equally allocated by CPN and CRC to the variety gameshow, which will be part of the retail conglomerate's overall campaign in kicking off its largest shopping complex Central World Plaza.

The "Game Nee Puer Thur" reality shopping gameshow will start on-air from August 1st onwards. About 22 episodes of the gameshow will be broadcast to the end of this year.

Dr Nattakit Tangpoonsinthana, CPN executive vice president - marketing, said that reality shopping gameshow would be a new communications tool used by the company in delivering its marketing message to massive audiences.

"Under the gameshow programme, we would like to deliver the diversity of shopping experiences at Central World by blending them into the reality TV programme. The gameshow will also help educate consumers and raise their awareness on Central World and its shopping magnets, including its shopping zones, flagship and tenant stores," said Nattakit. 

He said that Central World had currently 93 per cent occupancy rate in its retail outlets, both flagship stores, including B2S, Power Buy, and Super Sport, and Central Food Hall, as well as over 400 tenant shops. About 80 per cent of all tenant stores had been already opened. 

- The Nation

Kwanchai Rungfapaisarn