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Published on July 18, 2007

Passapol Limpisirisan and Wiboon Leepakpreeda will take charge of developing art directors and copywriters.

"2007 will be the year of our new initiative entitled 'Return of the Best of BAD' in which we will concentrate on building new generation talent, who will play a vital role in lifting the local advertising industry to world standards," Passapol said yesterday.

He and Wiboon are also the co-founders and co-chief creative officers of the Monday People ad agency.

He gave the example of the BAD Awards competition in October and November, which would clearly classify entries of any kind of print media into the two creative fields of art design and copywriting.

The History's BAD Exhibition will allow all visitors to experience the progress of local advertising work from the past to the present.

Kwanchai  Rungfapaisarn

The Nation