TCEB to launch new corporate brand

Of the new brand, the organization will use new logo, which is being approved by the board members. Meanwhile, it will rename the organization from currently to words that representing more combined between Thailand and MICE.

"Convention Bureau is likely to be used as the new calling. However, there is not conclusion yet," said deputy director general Nipat Dithipen.

He said "convention bureau" could easy to understand when going overseas for negotiation and it also covering other kinds of businesses - meeting, incentive and exhibition.

"TCEB has been operating for more than three years with no enough efficiency branded when compared to major rivals such as Singapore and Hong Kong. So we want to rebrand it," said Nipat. - The Nation

Suchat Sritama