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Published on July 13, 2007

Marketing manager Waraphan Yanyong yesterday said that although sales had grown 20 per cent in the first half, the firm estimated second-half expansion of only 10 per cent - leaving average growth at 15 per cent.

"Consumers are now delaying their decisions to buy food supplements because of their cost-of-living increase following the rise in oil prices. They are also concerned about their future earnings," she said.

However, the firm will introduce up to eight supplements by year-end, while launching the "Blackmores Bangkok-Sydney Mini Marathon 2007 … Run For the King" campaign.

Runners should apply to the company if they wish to take part in the Bangkok race on August 26.

The winner will then be sponsored to participate in the Blackmores Half Marathon in Sydney on September 23.

Waraphan said it would spend Bt5 million on the campaign, part of a marketing budget of Bt50 million for the year. 

Blackmores' range is now ranked among the top three food-supplement products in Thailand.

Waraphan said the company had tried to maintain its prices although costs have risen. 

Somluck Srimalee

The Nation