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From office clothes for working women, the company has expanded its range of products to cover a wider target group, said LME brand manager Chatcha Phetsamrit. Accessories - necklaces, bags and belts - have also been introduced to match a new lifestyle.

"Espada aims at glorifying the elegance of a new generation of women, with an original target of working women in the 25-35-year age bracket who earn Bt25,000 to Bt40,000 a month," Chatcha said.

The company will also launch more products under the Espada brand, which has been popular for 20 years.

Chatcha acknowledged people's lifestyles had been changing and that the company needed to catch up with new trends.

This year, LME plans to make even better of use customer-relations management, in order to ensure loyalty among regular patrons. Among promotions being planned are sessions to educate customers about fashion. Moreover, the company will penetrate upcountry markets through joint promotions with leading department stores in key provinces.

"Espada launches a new collection every three months, so the range of products is constantly widening for all targeted clients," Chatcha noted.

Espada is now marketed mainly in Bangkok. LME plans to open 10 more outlets this year, increasing the total number to 90.