Jatukham craze generates billions
Jatukham Ramathep amulets were expected to generate around Bt40 billion in revenue by year's end, a Kasikorn Thai Research Centre survey said yesterday.
A total of around 650 editions would be produced this year in addition to the 300 models already made.The survey did not estimate how much money the amulets had generated since they got popular two years ago, or when the first model was produced in 1987. It said the intense popularity of the amulets would be a good case study for marketers or advertisers. Meanwhile, a senior education official in Nakhon Si Thammarat said a protest outside Phra Phrome Phitthayanusorn School on Wednesday over a school director who allegedly forced students to sell Jatukham amulets could have actually stemmed from a conflict with subordinates over appointment of teachers. Atthaphol Truektrong said a teacher who was upset that his friends had not been promoted to desired posts had instigated a mob to demand the transfer of Seri Sripakphraek. An official investigation into the matter is underway.
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