Live to spend Bt7m for 40% holding in Activemedia

Media firm Live Incorporation yesterday announced an investment of Bt7 million to acquire a 40-per-cent stake in virus-protection software provider Activemedia (Thailand).
On Tuesday, the company's board of director approved the purchase of 10,000 common stocks in Activemedia this month. Activemedia provides virus-protection software, information technology and support services. Under a capital-increase plan, Activemedia will raise capital to Bt2.5 million from Bt1.5 million through shares with a par value of Bt100 apiece. Live Incorporation said it would benefit from the profit generated by the investment in the growing computer and network-security software business. It will also distribute its content through various means, such as digital media and mobile phones, at a low cost, adding value to its assets. Earlier this month, Live Incorporation and Bliss-Tel were required by the Stock Exchange of Thailand to disclose their policies concerning investment in securities following significant investments in the first quarter. Live Incorporation explained that the investment in stocks, which made a huge loss in the first quarter, was undertaken by subsidiaries that had been granted loans by the company. Chief financial officer Vichai Benjapalaporn said in a statement that the subsidiaries were given loans for business expansion and investment aimed at increasing the company's revenue-generation channels. Last month, Live Incorporation said it would overhaul its business structure in an effort to clear up Bt50 million worth of accumulated debt, as recorded at the end of last year, by placing the businesses of its seven subsidiaries into four categories. To prepare for the restructuring, the company increased its registered capital from Bt230 million to Bt460 million late last year, said CEO Sivaporn Chomsuwan, who took up the position six months ago. He said the four new categories were outdoor media, producing entertainment programmes for television, entertainment business and information technology. Sivaporn said the information-technology business would support the growth of the first three.
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