Sansiri's presales on target
Sansiri is keeping its presales target for this year at Bt15 billion despite the sluggish residential market.
"We believe that our presales will meet the target, especially for detached housing, although demand for detached homes grew only slightly in the first five months of this year," Samatcha Promsiri, senior marketing manager, said yesterday. Up to Bt8 billion of the 2007 target is expected to come from detached homes and the remaining Bt7 billion from town houses and condominiums. Presales last quarter met the target. Of the Bt5.4 billion taken in presales, Bt1.7 billion came from detached housing and Bt3.7 billion from town houses and condominiums. Sansiri has had to design the new phases of its existing projects to match demand, Samatcha said. For example, the second phase of Sethasiri on Prachacheun Road was introduced with a Bhutanese theme to challenge home-buyers who love to stay close to nature in a Bhutanese context. The project will open for presales this weekend with units priced from Bt7.2 million to Bt10 million. The company has had to launch unique designs and marketing activities to stand out in the crowded market. Its marketing budget has been set at Bt500 million. Last quarter Sansiri earned Bt41.52 million in net profit on revenue of Bt2.68 billion. Somluck Srimalee The Nation
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