The company will spend its marketing budget on the already announced "3D marketing" campaign to promote the "Flat Life Has No Taste" theme, Chandvipa Pipatanakul, marketing director for food, said last week.

The 3D marketing blitz includes a 30-second TV commercial entitled "cool media in Siam Square", as well as advertising on the Skytrain, Internet and sports radio stations.

As part of the campaign, Twisties challenges teens with creative ideas to produce video clips on the topic "The Birth of Twisties" to win great prizes at www.ilovetwisties.net.

To encourage wider participation, the winners and their schools will get prizes worth over Bt500,000, including scholarships, MacBooks and an advertising training course with Thailand's top ad agency, BBDO.

And most importantly, the winning video clip will be aired on Twisties adverting media in Siam Square.

Twisties has also launched its latest Twisties Seafood Tornado flavour together with a new package design for all flavours.

The market for extruded snacks is worth Bt3 billion, and Twisties claims it is among the top brands.