Jay Mart's target
Jay Mart will focus more on mobile-phone trade-ins to retain customers and boost sales.
Chief marketing officer Kittipong Kanokvilairat said yesterday that it was easier to hold on to regular customers than to acquire new ones.The economy may be slowing, but people still have purchasing power, he said. Jay Mart offers 10-15 per cent more for used phones than the market, but only for phones bought from its stores. Jay Mart's handset sales should top last year's record of about 700,000 units by 15 per cent, with sales in the past four months clipping along at a rate of about 100,000 phones a month. Nokia models made up 66 per cent of its phone sales last year. Jay Mart and more than 20 trading partners will co-host the seventh Bangkok Mobile Show 2007 phone trade fair from May 31-June 6 at the Central Lat Phrao shopping mall. The fair projects product sales of Bt50 million, up sharply from Bt35 million at last year's show. Sirivish Toomgum The Nation
|
