S Korea's latest hit here is investment
The wave of Korean dramas on television here is being followed by a surge in investment from the East Asian nation.
Investment by Korean firms in Thailand has shot up 124 per cent so far this year over the same period last year, with Samsung - which manufactures television sets here - leading the way, according to the Board of Investment (BoI), which will conduct a road show in South Korea on May 30 and 31. The BoI and Kasikornbank will also hold seminars in Seoul and the country's port city Busan to attract more Korean investment. Thamrong Mahajachariyawong, deputy secretary-general of the BoI, said yesterday that the government was eager to attract more Korean investment in the automobile and electronic sectors especially. So far this year, the BoI has received applications for investment privileges for 33 projects with South Korean investment. Their total investment amounts to Bt5.23 billion, up 124 per cent over the same period last year. Investment for one Thai Samsung project accounts for more than Bt1.5 billion, with the remainder going into electronics and machine manufacturing. "South Korean products have enjoyed higher sales in Thailand, which has more Korean businessmen considering investing here, so we have to promote our investment incentives to them," Thamrong said.
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