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Mon, May 7, 2007 : Last updated 20:26 pm (Thai local time)



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Home > Business > New search engine for Thai market





New search engine for Thai market

AsiaEP, a publicly listed company on the Mesdaq market of the Kuala Lumpur Stock Exchange, is launching a major new project called B2B.itah.com - a business-to-business, trade-focused search engine - in Thailand.

AsiaEP offers a wide array of solutions ranging from e-marketplace service, e-business solutions and training and enterprise resource planning to e-branding, Web services and mobile applications for a broad spectrum of industries.

AsiaEP.com is an e-marketplace with a global focus, ranking fifth in the business and trade category on Ranking.com.

Established in 1996, it is one of the oldest e-marketplaces in the world with an outstanding cumulative inflow of international transactions valued in excess of US$130 billion (Bt4.55 trillion).

AsiaEP successfully launched B2B.itah.com in Malaysia last month. The launch has created site traffic and effectively distributed a sponsored link program as a free trial through Malaysian and international B2B traders or advertisers.

According to managing director and founder Bernard Tan, it's this simple: AsiaEP is on the brink of a breakthrough.

"What we have done over the last 10 years is create a search engine exclusively for business and manufacturing purposes. We are likely the first in the world to create a business search engine with a simplified format. 2007 will be the year we make this quantum leap", he said.

He added that this is, in fact, far from new.

"When we went for our listing three years ago, we already had this technology. We had been researching and developing it since 1997. However, the algorithm breakthrough came in 2005. After extensive testing, we are now ready to commercially launch our search engine."

What AsiaEP has done is develop a specific community or vertical search engine (Itah SE - http://b2b.itah.com), which it says offers a simpler, deeper and more relevant search for B2B users.








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