DTAC introduces mobile e-mail

Total Access Communication (DTAC) has introduced a PushMail service for individual subscribers who want to keep in touch with e-mail messages while on the go.
Once a new e-mail is sent into a customer's account, the service will send the topic of the message and the sender's name to their mobile phone. The customer can then click on the attached link to access their e-mail account via DTAC's high-speed cellular network.The service currently supports Hotmail, Yahoo and Gmail. A mobile-phone user can use the service for one e-mail account. DTAC's senior vice president for the value-added service division, Pakorn Pannachet, said the company would however soon enable customers to use the PushMail service for more than one e-mail account. He added that the service targeted 300,000 subscribers this year. The main targets include students, who regularly use free e-mail. The service is on offer free of charge for six months before a billing of Bt30 per month. DTAC chief executive Sigve Brekke said the new service had been developed with the aim of encouraging mobile-phone customers to use its non-voice services. DTAC posted revenue of Bt330 million from its high-speed cellular network technologies Edge (Enhanced Data Rate for GSM Evolution) and GPRS (General Packet Radio Service) in the first quarter, up 165 per cent from the same period last year. Thailand's second-largest cellular operator had 2 million active Edge and GPRS users per month in the quarter, up from 600,000 in the same period last year. DTAC has introduced the new PushMail service by teaming up with Createch Software, a company set up by younger-generation entrepreneurs talented in software development, to develop the new mobile application. DTAC has more than 12 million mobile-phone customers. Telecom Reporters The Nation
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