Samsonite locks up deal
Chairoj presents one of the latest colourful designs in Samsonite’s range.
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Samsonite has entered into a joint venture with its long-time local partner, the Central Marketing Group, to strengthen its travel-luggage operations here.
Samsonite (Thailand) expects sales to jump 30 per cent this year for its Samsonite, Samsonite Black Label, Sammies, American Tourister, Lacoste and Timberland suitcase lines. General manager Chairoj Sridecharinkul yesterday said in a statement that Samsonite Black Label had been launched in collaboration with international fashion designers like Alexander McQueen and Mark Newson to capture high-end travellers. Samsonite Original has been repositioned at the upper end, featuring "high innovation and high quality" with better materials, while the mid- to low range is filled by American Tourister. Products here are priced 10 per cent above Hong Kong prices for Samsonite Black Label and Samsonite Original, while prices are 10 per cent lower than in Europe for American Tourister. "We plan for aggressive distribution growth for the coming years. We plan to own more than eight free-standing Samsonite stores and two free-standing Samsonite Black Label stores within three years and expand our distribution channels through franchising," Chairoj said. Both Samsonite and Samsonite Black label will be presented to customers as lifestyle/fashion products. Samsonite (Thailand) will continue communicating with target custo- mers at both the mass-media and shop levels.
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