Big plans for Hippo ready-to-eat roti
Hippo Roti has three flavours.
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Venturetec Marketing, a frozen-food producer, has launched ready-to-eat roti under the Hippo brand, hoping to enter international markets and gain Bt500 million sales in three years.
CEO Walter Lee said yesterday that his firm saw a big opportunity to develop roti powder. Its frozen ready-to-eat roti blends powders from Europe and Asia. As an initial step, it has introduced three flavours. Before the official launch, the company tested the product for more than a year and received good feedback. Hippo contributed about Bt20 million in sales last year - 10 per cent of overall revenue. In three years, the company will allocate a Bt200-million marketing budget to build wide brand awareness through television ads, as well as arranging booths for people to test the product and promotional campaigns such as a lucky gold draw scheduled for end-June, Lee said. He said Hippo roti was currently available in supermarkets. The firm is expanding its distribution channels into fresh markets, restaurants and hotels. It has more than 30 distribution agents around the country. Venturetec Marketing has already exported the product to Asia, Europe and Australia. It will focus on expanding into more countries over the next year. Nitida Asawanipont
The Nation
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