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F&N Dairies enters Thailand

F&N Dairies (Thailand) plans to penetrate the food and beverage market in Thailand starting with milk drinks under three famous brand names - Bear Brand, Carnation and Milo - as well as a range of chilled products.

It also plans to expand its distribution and retail network starting with Central Food Retail as its first client, said Somsak Chayapong, country head of F&N Dairies.

To achieve its growth target, the company will use aggressive marketing in TV commercials and event marketing at Central Department Store outlets. It will also strengthen its distribution and retail network.

Somsak said the firm had received a positive response from its alliance and business counterparts. The company has been entrusted with the first order from its first customer, Central Food Retail, the operator of Central Food Hall, Tops Market and Tops Super.

New Phetchburi Road condo

Fragrant Real Estate Development Group will launch a new condominium project worth Bt4 billion on Phetchburi Road this year after succeeding in pre-sales of the Prime 11 condo on Sukhumvit 11 - 45 per cent of the total project value of Bt1.4 billion.

Managing director James Duan said the positive feedback of Prime 11 resulted in the company launching its new project on Phetchburi Road, located near the airport rail-link project. "Our new project for the middle to upper market will be launched in the last quarter of this year," he said.