CP chief sees opportunity in Kingdom's ongoing crisis
Charoen Pokphand (CP) Group chairman Dhanin Chearavanont has urged his 280,000 staff to brace for another challenging year and turn the country's crisis into a business opportunity abroad, as well as create a proficient manpower pool to ensure that the group achieves its global goals.
Recently, Dhanin gave a speech to all employees - both in Bangkok and abroad via teleconference - saying that advancing into its 86th year, the CP Group, whose core business is "producing energy for mankind", will seek to increase investment among its current overseas markets of more than 3 billion people - mainly China, Vietnam, India and Russia - to optimise their business potential. He insisted that CP would eventually become a top global company. "CP now commands all the crucial factors to achieve its target to become a leading global corporation," Dhanin said. Today, through the advancement of globalisation, CP has the ability to obtain intellectual and financial resources from anywhere in the world. After the experience gained through years of investment growth, the organisation has been able to gain trust from global financial institutions while persuading additional talent to join the organisation, he added. Dhanin also focused on "proficiency" employee development, both in Thailand and targeted countries overseas. The group plans to persuade talent from around the world to develop the group into a world-class organisation. "I'd like to ask everyone to help develop effective and efficient employees of our organisation," he said. "We now must think globally. To grow bigger, CP must develop its people. Whether we will achieve our goal as a top global corporation depends on the people. If we don't have enough competent people, we can't go global." Learning from the successful models of leading global corporations, CP has set up a Leadership Centre to train both executives and operational staff in Thailand and China, Dhanin said. In addition, he said that through the use of modern technology, free and fair trade, and corporate social responsibility, CP could continuously stay ahead of the competition. He added that modern technology had allowed the organisation to develop products and services which cater to consumers' wants and needs at reasonable prices. Business rivals can coexist through free and fair competition. Moreover, it is a moral responsibility for the organisation to serve society by means that benefit the environment and society in which it exists. "If society can't survive, neither can we," he said.
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