Home

Weblog

Property

NationEjobs

What's On

Back Issue








Thu, February 1, 2007 : Last updated 20:00 pm (Thai local time)



Lite version


Printable version


E-mail this article


Bookmark



Web

The Nation




Home > Business > Livening up the sukiyaki scene





STREET WISE
Livening up the sukiyaki scene

No proof is needed to convince Thais that the political and economic atmosphere is gloomy.

Everywhere we see fewer people in shopping complexes and on the street. Restaurant sales have dropped as few people want to dine out or, when they do, they eat quickly and leave.

MK Restaurants is one of the victims of the general gloom. The sukiyaki restaurant chain has reportedly seen the number of diners drop by half since the New Year's Eve bomb blasts in Bangkok.

But recently MK has shown others how it has managed to be in the forefront among Thai restaurant chains. It has embarked on a special campaign led by all MK waiters and waitresses. Starting a few days ago, the campaign kicked off at every branch in Bangkok .

One of my friends was surprised when, five minutes after she arrived at the Lat Phrao branch, she witnessed a sudden commotion. As a song blasted over the speakers, all staff rushed into position and began to dance along in rhythm - like in a fitness gym.

It was such a scene: ranks of frantic dancers in a sukiyaki outlet!

What's more surprising is that 30 minutes later, the song was replayed and the staff rushed again into position for a repeat exercise round.

The staff told my friend that this campaign is meant to keep them alert and, more importantly, to enliven the mood among diners.

What does this sound like to you? Will it really help?

I don't know. But I recognise that since we can't change external factors, it is we who have to change or else we'll

go nowhere in today's murky conditions. Very positive thinking!

achara_d@nationgroup.com


 
Rules and Conditions
1.The Nation reserves the right to delete any inappropriate comments.
2.Our users are not allowed to republicise or use any information except for your own    personal use. And The Nation web team is not responsible for any illegal comments.
 

Post Comment
 
Comment :  
From :  
   







Most Popular Business Stories


Use Don Muang during repairs: 2 airlines

Punish wrongdoers, Banthoon tells govt

Bringing back the tourists

contract defaults

Leaders see rocky road for business


Home
I
Web Blog
I
Shopping
I
NationEjobs
I
Job Search
I
Web Directory
I
Back Issue


E-mail Us

I


Feed Back

I


Terms & Conditions

I


Advertisements

I


Site Map

Privacy Policy © 2006 www.nationmultimedia.com
44 Moo 10 Bang Na-Trat KM 4.5, Bang Na district, Bangkok 10260 Thailand
Tel 66-2-325-5555, 66-2-317-0420 and 66-2-316-5900 Fax 66-2-751-4446
Contact us: Nation Internet
File attachment not accepted!