Global brand La Senza Lingerie has just opened its first outlet in Thailand, on CentralWorld's second floor. The store is operated by FJ Benjamin Concepts (Thailand). Sexy, sensual La Senza Lingerie is a popular brand among models. With more than 450 stores worldwide, the Canada-based firm offers unique fashion lingerie at affordable prices.

When shopping for bras, most women tend to play it safe with basic white, but La Senza offers fun alternatives, making bra-shopping an exciting experience with its variety in shapes, styles and fabrics.

Moreover, yesterday's innerwear has become today's outerwear, thanks to trends that play up bras and dare to show them off more.

"The uniqueness of all La Senza products is in the originality and exclusivity of the designs," says Benjamin's general manager, Lida Singratankaul. "The design team follows the trends in fashion world to deliver fresh, sexy, appealing and functional lingerie."

Lida says La Senza will soon open more outlets.

The first, stand-alone shop offers a private and exclusive shopping experience.

"We offer deep V-style necklines, strapless, low-back, halter tops, criss-cross designs, classic designs and basically whatever you desire," says Lida. "Women will feel comfortable and sexy wearing these functional bras, which go with any design of clothing."

She adds that the latest collection features two new bras, So Free Light Lift for Bt990 and the UltraSoft for Bt690. The former is lightly lined, seamless and tag-free with a deep V neckline and heavy padding. The latter is a sleek and comfortable bra with So Free technology combining UltraSoft fabric.

La Senza also offers sexy lace bras, push-up bras, sport bras and bras with cute graphics and fun prints. There are also seductive bustiers, angelic satin pyjamas, panties, yoga wear, tunics, wrap tops and tank tops.

Tanaporn Tangcharoenmankong

The Nation