New content includes a strong focus on the latest hotels, eateries, bars and attractions throughout the country, from beach hideaways in the South and five-star properties in the cultural North to dining hang-outs and must-see bars in Bangkok.

Visitors can download a copy of the "CHIC by Thailand" brochure, which provides details of boutique-style hotels, spas, shops and activities to support holiday planning.

Visitors to the new website will find more general information on planning a trip, destination guides and getting around. There is a dedicated section on activities and events, as well as on Thai food.