Amway looks more to health
Amway (Thailand) will focus more on its beauty and health operations and corporate social responsibility starting from next year, as it enters its third decade of doing business in Thailand, company founder and president Preecha Prakobkit said yesterday.
Marketing director Ratana Channara cited a statistic from media research firm GFK that pointed to four future trends: more than 50 per cent of the global population will live in urban areas, leading to quicker transmission of information; women are having a wider influence; people are more concerned about their health; and the number of senior citizens is increasing globally. Amway said it would focus heavily on its Nutrilite food supplements and Artistry cosmetics. Currently, sales of the two brands account for half of sales. Amway is also trying to create a good image as part of its campaign and sees people aged under 15 becoming its sales representatives in this respect. Amway has been trying to change people's negative perceptions of its direct-sales operations by arranging social activities. It plans to lay greater stress on that through its "Amway … 20 Years of Success, Bt20-Million Scholarship for Thai Students" programme aimed at providing scholarships to disadvantaged students.
Nitida Asawanipont
The Nation
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