PERSONALITY
Soammapat innovates for high-rise revolution
Dynamic and with a fast decision-making style is how land-developer Soammapat Traisorat, deputy chief executive officer of TCC Capital Land, describes his business.
TCC Capital Land is a joint-venture property firm of TCC Land, the property arm of liquor tycoon Charoen Sirivadhanabhakdi's empire, and CapitaLand, which is a property unit of Singapore's Temasek Holdings. Soammapat said that all of his staff were aged under 40. "I let my staff take part in initiating ideas, and I listen to them. If an idea is good, we are ready to support it. They are proud of their ideas if they become a reality ... I want them enjoy working," he said. Soammapat's work concept matches the company's desired image as the luxury home-provider for a new generation. "We want to be at the front of consumers' minds when they talk about condominiums. TCC Capital Land is a high-end residential developer with price tags of B40 million-Bt140 million. I believe that Thais over the next three to four years will look more towards high-rise living, like residents of Japan and Hong Kong," he said. "I want to be an executive who produces and introduces new and innovative products. I studied architecture in New York before pursuing another degree in finance. My philosophy is adaptation, learning all the time and talking with respected figures, including Khun Charoen as he is industrious, deep-thinking and perceptive in his business dealings." Soammapat is also Charoen's son-in-law. "I admit that I get my working style, concepts and experience from Khun Charoen. This family is a working family, and that always keeps me alert," said Soammapat. He said TCC Land was responsible for acquiring a land bank while TCC Capital Land was in charge of developing properties and selling them. TCC Land has the largest land bank of all property-developers in Thailand with over 100,000 rai around the country. It plans to enter the industrial-estate and warehouse businesses, in addition to hotels and office buildings. It is also the owner of the Queen Sirikit National Convention Centre. TCC Land has signed a memorandum of understanding with two Singaporean firms to develop serviced apartments. TCC Capital Land, which was established four years ago, has set itself the ambitious goal of increasing its sales from Bt2 billion at the moment to Bt10 billion in the next three to four years.
Siriporn Chanjindamanee The Nation
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