Seagate places Maxtor as part of dual-brand strategy
Seagate Technology, the world's largest hard-disk drive manufacturer, has positioned its Maxtor products as a competitive brand with an affordable price as part of its dual-brand strategy to expand market share.
US-based Seagate acquired Maxtor early this year as part of its plan to broaden its product portfolio. The company is a major player in the design, manufacturing and marketing of hard-disk drives, providing products for a wide-range of enterprises, while Maxtor - also from the United States - is one of the world's major suppliers of information-storage solutions. Kevin Lee, managing director of Seagate for Asia-Pacific marketing and sales, said yesterday that the Seagate product portfolio would focus on offering the latest technology for the premium hard-disk drive market, while the Maxtor product line is to support basic laptop and desktop computers. Maxtor products will be available at prices closer to its competitors, he added. According to its market research, Seagate commanded a 31-per-cent share of hard-disk drives in personal computers world-wide in the second quarter this year, while Maxtor had a 12-per-cent share in the same period. "As far as we are concerned, the dual strategy will go on forever," Lee said when asked if Seagate would soon discontinue the Maxtor brand. Meanwhile, Seagate has introduced new Maxtor-branded desktop and laptop PC hard drives to worldwide distribution channels to give its system builders and resellers a broader range of product lines.
Sirivish Toomgum
The Nation
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