Stocked with a range of colours for the face and professional makeup tools, it's nothing but a colourful candy store for fans and makeup artists. The brand's star products are the superfine "Microshadow" for the eyes, that goes on like cream but stays on like powder, lipsticks with nourishing avocado oil instead of petroleum-based ingredients and the best-selling concealer, "Cover All Mix" - a strong favourite among makeup artists.

The Make Up Store's founder flew in especially for the Bangkok opening, and true to tradition, the launch party had local makeup gurus Apichart Norasetsataporn and Ornapa Krisadee working alongside the brand's very own artist, Olle Johannsson, to create three looks under the themes of Lava, Angel, and Celebration.

The brand already has more than 100 branches around the world.

Rangsita Sirivanich

The Nation