Coffee chain to use soy milk
Green Spot Co Ltd, the producer of soy milk brand Vitamilk, has joined with the operator of the Black Canyon and Caffe Nero restaurant chains to launch a coffee beverage for vegans during the month of October.
Green Spot hopes the campaign will increase its canned coffee market share to 42 per cent from 37, while Black Canyon expects its revenue during the period to increase 15-20 per cent year-on-year. Black Canyon and Green Spot introduced two new coffee drinks: Espresso and White Chocolate and Cinnamon. Black Canyon will also offer at its restaurants coffee drinks that use soybean milk instead of regular milk during the upcoming vegetarian festival this month. The two companies are also starting a new ad campaign using well-known teenage actor Sunny Suvarnmethanont as a presenter. They will also offer discounts on their drinks under the new marketing campaign. Green Spot has allocated Bt5 million -Bt7 million to advertise and market the new products, said Chanit Suwanparin, general manager for marketing. He said the soymilk market vegans is currently worth Bt200 million and is expected to double this year as more consumers become health-conscious. Most of them live in urban areas. Seventy per cent of Green Spot's soymilk in this campaign is sold through hypermarkets and large grocery stores, and the rest in small retailers. Green Spot expects its sales to grow 10 per cent by the end of the year.
Nitida Asawanipont The Nation
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