Etihad rewards first-timers
Etihad Airways, the national airline of the United Arab Emirates, is trying a new approach to customer loyalty initiatives with its Etihad Guest programme that allows them to enjoy a wide range of instant rewards from their very first flight.
Introduced worldwide on August 30, Etihad Guest offers a personalised and flexible redemption programme with greater mile-earning as well as spending opportunities.Guests can redeem their accumulated miles against a wide variety of flight and non-flight rewards, ranging from luxury hotel accommodation and car rentals to retail discounts. As part of the options in the programme for Thailand, members flying in Etihad's Pearl Zone from Bangkok to European destinations will receive a free flight to Koh Samui on Bangkok Airways. Thailand ranks as one of the top 10 countries in terms of Etihad Guest Frequent Flyer membership, with more than 200 members to date. "It is very exciting to be able to offer our guests unparalleled flexibility and such a wide range of mile redemption options, not only when travelling with Etihad but also through our extensive range of lifestyle partners," said Florian Pruess, Etihad's recently appointed area manager for Thailand and Indochina. Etihad Airways currently flies 14 times a week from Bangkok to Abu Dhabi has a global network of 35 destinations.
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