Patrick Yeung, president of Nu Skin Enterprises (Thailand), said results from a market survey reveal a rapid growth in anti-wrinkle creams and a slight drop in whitening products and moisturisers.

Skin whitening products currently dominate the domestic beauty product market, making up 58 per cent of the Bt21-billion industry.

Anti-wrinkle creams make up a further 22 per cent, followed by 14 per cent for moisturising items, with the remaining 6 per cent made up by a variety of other products.

He said the market share for anti-wrinkle products next year is expected to increase to 30 per cent while that for whitening products and moisturising products is expected to decrease to 53 per cent and 9 per cent, respectively.

The company yesterday launched a new product called "Tru Face Instant Line Corrector", which claims to reduce wrinkles and revitalise the skin for up to 12 hours.

The product, which went on shelves last month, targets male and female consumers aged 25 years and above.

Yeung said the company has sold 1,000 unitsor Bt4 million-worth, of Tru Face Instant Line Corrector in the last month.

He added the company aims to generate sales of Bt50 million by the end of this year.

"We are confident our new products will push up our sales by 10 per cent this year after having grown by about eight per cent in the first half," Yeung said.

Currently, 60 per cent of Nu Skin products are food supplements, while the remainder consists of beauty products.

Chalida  Ekvitthayavechnukul

The Nation