Topwell Electronics displays plenty of ambition
Topwell Electronics Co Ltd, a local provider of LED (light-emitting diode) displays, has formally launched its products with the aim of installing five displays generating Bt150 million by the end of the year and bringing in both local and international ad and media agencies as customers.
The company conducted a soft launch late last year with its first model and recently released its second model ahead of the formal launch. Prachuab Matrvichite, Topwell Electronics president, said yesterday its LED brand Topwell featured full colour with a 15.625-millimetre pixel pitch. The current price per square metre is Bt600,000 and the standard size of a display is 24sqm. This puts the price at around 20 per cent above Chinese brands and 50 per cent cheaper than South Korean and Japanese brands, according to Prachuab. So far, the company has already installed one display in front of CentralWorld shopping complex. He declined to name the other four prospective customers as negotiations are in progress. Apart from installing permanent displays, Topwell also rents them out. Customers include firms under GMM Grammy's umbrella, the Prime Minister's Office, and the Tourism Authority of Thailand. The company imports LED tubes, then outsources the manufacture of software and hardware - including mainboards and display structures made from steel and plastic - to a Japanese company called Takacom, which has a plant at Nawanakorn Industrial Estate, said Prachuab. The company then assembles these pieces into finished products at its plant in Bangkok, producing four or five screens per month. Topwell's current business is separated into three parts: sale of LED displays, rental of LED displays, and a consultancy service for maximising the use of the displays. It runs the first and the third businesses on its own, while a separate company, Topwell Evolution, operates the rental business. This year, 90 per cent of its revenue is expected to come from sales, with the rest from rentals. Next year, Prachuab expects the proportion to change to 66 per cent from sales, 27 per cent from rentals, and the rest from its consultancy arm. Nitida Asawanipont, The Nation
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