Soap firm is adding bubbles
Is Am Are Products Co Ltd, the maker and distributor of Body & Mind personal-care products, will launch seven new products in the second half of this year.
The company launched three skincare products - soap, body lotion and bath gel - last year targeting young shoppers. The products are priced between Bt200 andBt300, making them more affordable than similar products offered by retailers like the Body Shop. "Our products are cheaper because we make them in Thailand, where labour costs are lower than our competitors, which import products from Europe," product manager Ratsameephen Pavinvivat said. The company will invest Bt5 million to set up 10 distribution points in Bee Boat Coffee House and Coffee 94 outlets. "We tried to create differentiated channels for our products that will be close to our customer target," she said. About 70 per cent of Is Am Are's product line will continue to be distributed in shopping centres and department stores, while the rest will be sold through the new channels. The company also plans to appoint master distributors in Laos, Cambodia, Malaysia and India, to boost second-half sales to Bt5 million, Ratsameephen added.
|
