Luxury furniture maker sees room to grow in Thailand
JS Home Interiors Ltd, the exclusive retailer of Ethan Allen luxury home furniture products in Thailand, says it reached its sales target in the first half of the year.
JS Home Interiors received an overwhelming response from the public after it opened its first showroom in Thailand and Southeast Asia near the end of last year, Ethan Allen's vice president of retail relations, Jack DeKorne, said yesterday. "Our sales projection for 2006 was set at Bt60 million and our sales performance to date is in line with our targets. Beyond 2006, we are looking for a 15-per-cent annual growth rate," DeKorne said. "Our strategy is to offer premium, luxury, beautifully designed products in a way that is customer-focused. "We are focused on meeting each customer's individual needs with professional attention given each step of the way. We provide in one place the design services needed to bring together each part of the decorating process." Ethan Allen was established in 1932 as a manufacturer of fine wood furniture in the United States. Today it is internationally known as a premium brand. "We believe that the high end of the home furnishings market in Thailand will continue to grow as more and more consumers are exposed to luxury brands from around the world and aspire to express themselves in their home using luxurious designs," DeKorne said. "We see significant growth opportunities not only in Bangkok but also in other coastal and resort areas of the country." Kwanchai Rungfapaisarn, The Nation
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