Property firms have launched aggressive marketing campaigns to boost sales in the second quarter of this year that include lower down payments and an offer to pay half the monthly instalment on loans for one year.

As sales in the new-home market has shown a decline of around 5 per cent this year, almost all property developers are trying to boost sales in the second quarter.

Prueksa Real Estate Plc's chief executive officer and managing director Thongma Vijitpongpun said the company had launched its "Bt2,549 Campaign", which will run till the end of this month, to resume its sales target in the face of the drop in purchasing power.

It is offering a down payment of Bt2,549 on houses in the Ban Preuksa and Preuksa Ville projects to help home-buyers facing the rising cost of living.

Chainid Ngow-Sirimanee, managing director of Property Perfect Plc, said the company would pay half the monthly instalments on loans for the first year as part of a drive to achieve sales of Bt3.5 billion in the first half of this year.

"The demand for new houses continues to grow, but most buyers are putting it off because they are concerned about interest rates and the increase in cost of living since the oil-price hike, so we have launched this marketing campaign to lighten their financial burden and speed up our sales in the last month of the second quarter," he said.

SC Asset Plc is launching a "Triple Save Package" from now until the end of July, offering a discount of 5 per cent, free home decoration worth Bt50,000-Bt100,000 and zero-per-cent interest for one year.

The company expects sales of Bt300 million from this campaign, said marketing director Ubon Lochindarat.

Somluck Srimalee

The Nation