World Cup venue set up in Rangsit
Coca-Cola, an official sponsor of the Fifa World Cup 2006, in collaboration with DhosPaak Co Ltd, holder of the rights for live-broadcasts of the tournament, has created an outstanding cluster of activities to bring all the thrills, passion and camaraderie of the World Cup to Thai fans.
These activities make use of the right to air live broadcasts of this year's World Cup matches and 2002 highlights of the world's most popular football event. Located on 5,000 square metres in front of Future Park Rangsit, Coke has created Coke Fifa World Cup City, which it describes as a destination for Thai football fans. Coke will also work with 700 popular clubs and restaurants around the Kingdom to show live World Cup broadcasts and stage activities for fans. At the same time, the Coke World Cup Countdown Landmark in front of Siam Paragon is now counting down the seconds to the start of the tournament, just as World Cup passion in Thailand counts up to a fever pitch. Coke Fifa World Cup City offers a giant 6 x 8 x 3-metre television screen providing 270-degree vision and 5,000 square metres of space for fans. All 64 Fifa World Cup matches will be broadcast live at the venue. Pornwut Sarasin, vice chairman of Thai Pure Drinks Ltd, said Coke Fifa World Cup City was sure to bring the tournament experience to life for Thai fans. More than 1 million football fans are expected to visit the venue from Friday to July 9. Coke and DhosPaak will also sponsor live World Cup broadcast events at more than 700 venues nationwide, including hotels, restaurants and cafes. Coke has set up the Coke World Cup Countdown Landmark in front of Siam Paragon. The giant football-shaped landmark counts down the seconds to the start of the World Cup. Vorawut Rojanapanich, managing director of DhosPaak, said, "DhosPaak is delighted to collaborate with Coke to bring the Fifa World Cup 2006 live broadcast event. "For Thai fans, watching a football match on a giant screen surrounded by family, friends and other football fans is a great experience, one that fulfils their passion and makes them feel like they're cheering in a real World Cup stadium." Coke is confident that Coke Fifa World Cup City and nationwide live broadcast events will strengthen its leadership in sport marketing and reinforce the "We All Speak Football" marketing platform to Thai consumers.
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