Life's a Breeze for playground kids
Senior executives and company volunteers at Unilever Thai Trading gather at the Children’s Museum to launch the company’s ‘Breeze Vitality Ground’. Sixty playgrounds for schools and communities will be built to celebrate the 60th anniversary of His Majest
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Millions of children are expected to benefit from the construction of 60 playgrounds across the country thanks to a social campaign launched by Unilever Thailand to celebrate the 60th anniversary of His Majesty the King's accession to the throne.
'Breeze Vitality Ground' is a Bt60-million project to build 60 playgrounds for children at schools and communities across the country by the end of the year, and aims to encourage children to play and learn freely out of the classroom.Breeze, a Unilever flagship brand of washing detergent, has been used to promote learning outside the classroom through the 'Open the World of Learning campaign' for the past six years. With play quotient (PQ) having been shown to help the development of both IQ (intelligence quotient) and EQ (emotional quotient), experts agree that playgrounds help enhance children's mental and physical development. Hundreds of volunteers from Unilever's working divisions, including production, sales and marketing, finance, and human resources, will go out to schools and communities to oversee the construction and bond with schoolchildren and community members. "We have come up with significant campaigns that help improve lives in Thai communities. And this year we have focused on children and how we can give them a good start. Obviously, there's no better brand to spearhead this than Breeze," said Loic Tardy, chairman of Unilever Thailand. He said the campaign was part of Unilever's global campaigns, including "Adding Vitality to Life" and "Dirt is Good". Other Unilever campaigns across the world include "Washing Hands" in India, a vaccination campaign in Vietnam and an Aids-awareness campaign in Africa. Sunsanee Supatravanij, Unilever Thai Trading's vice president, home care and oral care, said the philosophy behind Breeze was that learning happens not just inside the classroom but everywhere. "Playing, in an appropriate way, is one of the most natural forms of learning. Under the 'Playing = Learning' concept, Breeze will add vitality to the lives of Thai children and encourage them to play without fear of dirt," Sunsanee said. Sunsanee added that housewives had become the most important decision-makers when it comes to buying household products, including detergent. She said the decision of which brand to buy was based on quality and value for money, as well as what the brand has contributed to society and their children. Kwanchai Rungfapaisarn The Nation
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