AMD hopes Athlon will lift market share
AMD, the world's second largest chipmaker, has announced an aggressive move to expand its market share to reach 30 per cent worldwide by 2008.
The company now as around 20 per cent of the market, research firm Gartner Group said. To achieve its goal, the company's vice president of sales and marketing for AMD Far East, Bryan Low, said that it would work with local partners as well as strategic partners including Hewlett-Packard, Dell and Fujitsu to use AMD processors in their products. Meanwhile, the company will offer new chip technology to increase computing performance. Recently, the company announced two new processors using dual-core technology for desktop computers. Dual-core is a technology that combines two processing units in one processor to allow the system to increase performance, especially when running multiple applications. AMD's new dual-core processors include the AMD Athlon 64 FX-62 and the AMD Athlon 64 X2 5000+. The Athlon 64 FX-62 processor is designed for the extreme gamers and PC enthusiast segment while the Athlon 64 X2 5000+ processor is for users who run multiple processor-intensive applications simultaneously. Low said the new processors would support AMD's new socket AM2 platform, a new socket designed to serve the next-generation computing platform, enabling the system for higher performance and offering virtualisation features. He said virtualisation on desktop computers would allow a single client computer to act like multiple virtual machines, offering users the ability to build different products. The new AM2 platform is expected to be available in the Thai market next month. Even though the company offers new dual-core technology, it still has a plan to produce both single-core and dual-core processors. The firm also works with electronics manufacturers such as Sony, Samsung and Philips to develop new entertainment technology, which will allow users to apply AMD products in living rooms. This is also the company's key market for expansion. In Thailand, Gartner reported AMD gained around 23 per cent share last year, and the Athlon dual-core processor could help AMD lift its market share. Jirapan Boonnoon The Nation
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