Scotch banks on collagen
Scotch Industrial (Thailand) Co Ltd, local manufacturer of Bird's Nest drinks and chicken essences, hopes the launch of its new skin-care range, 'Scotch Collagen-E', will rake in sales of Bt100 million over the next year.
The new product targets affluent women aged 25 and above and according to Sompoch Chavalvechakul, marketing manager of Scotch Industrial (Thailand), is the first consumer product in Thailand that has collagen as a main ingredient.Collagen products, which reportedly improves skin strength and elasticity, have been on sale in Thailand for several years but are usually produced in cream or serum form and not as an additive to beverages. Sompoch admitted that reaching the Bt100-million sales target would be a challenge, as the product was relatively new to the Thai market, compared with countries like Japan. Another hurdle Scotch Industrial faces is a delay in launching Collogene-E, originally scheduled for last month. This was caused by a slower-than-expected approval from the Food and Drug Administration. This year, the company expects to increase sales to Bt1.3 billion, compared with Bt1.03 billion last year. Nitida Asawanipont The Nation
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