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Wed, May 3, 2006 : Last updated 20:52 pm (Thai local time)



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Home > Business > Major goes for 500 screens in six years





Major goes for 500 screens in six years


Major Cineplex Group chairman Vicha Poolvaraluck poses in the new 1,200-seat Siampavalai theatre, part of the Paragon Cineplex, which boasts a total of 5,000 seats.
Major Cineplex Group Plc plans to invest Bt2 billion to open another 240 theatre screens over the next five to six years.

Chairman Vicha Poolvaraluck said the group was committed to opening between 30 and 40 screens at selective locations throughout the Kingdom every year.

The cost per screen would be between Bt10 million and Bt12 million for those located in Bangkok, and Bt5 million to Bt7 million upcountry.

"We would like to have a total of 500 theatre screens in prime locations throughout the Kingdom over the next five to six years, up from 260 screens in 32 locations currently," said Vicha, adding that Major Cineplex has a 70-per-cent market share in the local cinema industry in terms of screens.

Major yesterday officially opened the Paragon Cineplex, the group's latest flagship theatre complex in the heart of Bangkok. On the fifth floor of the Siam Paragon shopping complex, the 20,000-square metre complex has cost Bt1 billion and consists of 16 cinemas with a total of 5,000 seats, 38 bowling lanes, and 13 karaoke rooms.

The luxurious theatre complex is expected to attract more than three million viewers per annum and to reach break-even point in four to five years.

The highlight of the Paragon Cineplex is the Siampavalai, with 1,200 seats and a Grand Hall Lobby created for world-class gala premieres and events.

Other theatre magnets include Nokia Ultra Screens and the Enigma, created to serve members-only customers.

The group will also relocate the Krungsri Imax Theatre from its Major Ratchayothin complex to the Paragon Cineplex with a soft opening by the middle of this month.

Vicha said that the opening of the Paragon Cineplex would contribute tremendous growth to the group this year.

He added that Major Cineplex Group expected its total revenues from cinema, bowling and karaoke to grow by over 30 per cent this year to Bt5 billion.

Overall, the movie industry is expected to enjoy growth of between 15 and 20 per cent this year.

He said the company this year would open another flagship cinema complex consisting of 13 theatres and a 26-lane bowling alley at the Esplanade Complex on Ratchadapisek Road. With an investment of Bt400 million, the new complex will be opened in November.

"We will today open our four-screen multiplex theatre and 12-lane bowling alley at the Tesco Lotus complex on Koh Samui. They cost about Bt40 million," said Vicha.

 He also said the group would like to make its ticketing process more convenient.

He gave the example of South Korea, where mobile ticketing accounts for 25 per cent of all sales.

Kwanchai Rungfapaisarn

The Nation








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