Nu Skin sales grow 8%
Nu Skin Enterprises (Thailand) recorded sales growth of 8 per cent year on year in the first quarter, helped by the launch of three new products and the opening of the company's first Nu Skin Express Centre, said general manager Pakapun Leevutinun.
The company expects sales to increase at least another 5 per cent this quarter, helping it to achieve growth of 5-10 per cent for the year.Pakapun said the first-quarter growth was higher than the company had expected. The figures were helped by the opening of the first Nu Skin Express Centre, in Phitsanulok province, where members can order and receive products more conveniently. Other express centres will open soon in Ubon Ratchathani and Nakhon Si Thammarat, each costing Bt500,000. Indonesia and Malaysia will soon see their own express centres. Three new products - Nu Skin 180 New Formula, TRA Shake, and Celtrex CoQ10 - also contributed to the rise in sales. Nu Skin will launch six additional new personal-care products: a wrinkle-removing cream and five dietary supplements. For this quarter, it will launch two new health drinks containing its G3 supplement, plus the Tru Face Instant Line Corrector cream. Nu Skin will go on the road with its Nu Skin Scan Thailand mobile anti-oxidant check-ups, featuring biophotonic-scanner technology. The company also sponsors "Nu Place", which debuted on March 9 on UBC channel 9. The show features health and beauty tips. This year's internal marketing promotions include the "We Are the Champions" campaign, designed to increase the number of millionaire distributors nationwide, and incentive programmes that award trips to the top independent sales representatives. A Bt20-million budget has been earmarked this, most of which will be used in the first half. Nitida Asawanipont The Nation
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