Olay aims for bigger corner of market
Proctor & Gamble Thailand, manufacturer and distributor of Olay skincare products, will launch new products and market more in an effort to increase its share of the Bt6-billion facial skincare market.
The company will launch new products targeting three groups of females: high school and university students and working women age 25 and up. The company yesterday introduced Olay White Radiance Mask. The company will spend more than Bt40 million to introduce the mask and promote other facial beauty masks. "Most Thai women still have very little idea about the benefits of a facial mask," said Thanayus Leeraphan, P&G assistant brand manager. "Therefore, we want to create product awareness in consumers that will quickly lead to a product trial." The company would like to raise the Olay share in the local facial skincare market from 36 per cent to 45 per cent this year, Thanayus said. Thanayus said that Olay skincare products consist of two major product groups: whitening brands White Radiance and Total White and anti-ageing brands Total Effects and Regenerist. The facial skincare market grew by 29 per cent last year in sales value and 23 per cent in volume. Anti-ageing products accounted for about 40 per cent, and whitening products for 60 per cent. Kwanchai Rungfapaisarn The Nation
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